What do you do in your Levi’s?
What Do You Do in Your Levi’s is a campaign focused on the durability and flexibility of everyone’s favorite jeans. The campaign includes a catalog showcasing the history of the Levi’s brand and a focus on all the things you can do in Levi’s and how they’ve been enjoyed across generations and will continue for generations to come. Keep scrolling to see the catalog alongside other deliverables that aided the campaign.
With Levi’s being a big legacy brand, there was a lot of research and prep before the campaign to ensure brand integrity throughout the campaign.
Photography was the main component and focus of this campaign. The style and aesthetic of the overall campaign was built into the process of the shoot and was a collaborate effort across photographers and models.
In-store displays were another major part of this campaign. The goal
for these displays was to drive consumers to look to Levi’s social media.
The campaign continues on socials with different posts and interviews of different activities and hobbies people do in their Levi’s.
Click on the video below to see one of the campaign elements
that would live on social media and the Levi’s website.
CLICK HERE
To view entire catalog
